SideFX

With each new generation of gaming hardware, the pressure to build bigger worlds populated by highly detailed content is reaching a boiling point. Studios need to be able to meet deadlines and contain costs while creating a game that creates a fantastic experience for the players.

Hiring or contracting armies of artists is one way to go, but this increases costs and has practical limits. There must be a better, smarter way that makes it easier to create detailed game art with the team you have and maintain creative control throughout the process.

The solution is to go procedural with Houdini and the Houdini Engine. A procedural approach to content creation involves building node networks that define a "recipe" to create detailed game art that can be applied over and over. You can wrap up these networks to create custom "smart" assets that are built by artists for artists. And with recent technological advancements, these assets can be loaded into game editors such as Unity or Unreal Engine or even custom game editors using a simple API.